This post brought to you by storebrandformula.com. All opinions are 100% mine.
If you are a parent that formula feeds your baby, and you’re looking for ways to save money without compromising health… then listen up.
I know there is some debate among consumers about whether or not store brand infant formula is just as good as the national name brands, and something happened just this week that should let anyone who has thought about switching to store brand formula put their mind at ease. Store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson. This was one of the largest damages awards ever for a false advertising campaign.
The case centered on the successful argument by PBM Products, Perrigo’s store brand infant formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.
“The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated,” said Perrigo Chairman and CEO Joseph C. Papa in a statement. “We also appreciate the Court’s recognition that PBM could lawfully compare its products to national brand products.”
These products are just as healthy for you little one as the more expensive brands as we know our little ones deserve nothing but the best. Go here for more information. Also go here to read more about storebrandformula.com and the resources that are available.